World Cup: to exist on the worldwide scene, Qatar adopts a technique of seduction by way of sport

“Dream Greater”

. Qatar endorses the slogan of PSG, which it owns by way of the funding fund Qatar Sports activities Funding. For a month, the small peninsula of the Gulf, with a smaller space than Île-de-France, will host the second largest sports activities competitors on the planet: the Soccer World Cup.

4 weeks throughout which the cameras of the entire world will likely be educated on the emirate. Mission achieved for Qatar which, for twenty years, has continued to develop its worldwide picture by betting, amongst different issues, on sport. This technique of “mushy energy” by way of sport has materialized by way of huge funding within the group of a number of main occasions.

Ecological catastrophe, flouted human rights, lifeless staff… why boycott the World Cup in Qatar

Earlier than this 2022 World Cup, Qatar hosted the World Athletics Championships in 2019 (which had already been broadly controversial: empty stadiums, air-conditioned sports activities arenas, and many others.), the World Handball Championships in 2015 and the World Championships in highway biking in 2016.

Main sporting occasions in Qatar… however not solely

Past these “one-off” occasions, the Gulf nation with an space of ​​lower than 12,000 km² has additionally relied on annual conferences. In 2021, the Method 1 Grand Prix has been inserted into the guts of a five-star program: Motorbike Grand Prix, Tour of Qatar biking…

And when it doesn’t host these occasions on its land, the emirate doesn’t hesitate to affiliate its title with illustrious competitions. Just like the Prix de l’Arc de Triomphe, organized at Longchamp and regarded probably the most prestigious horse race, now referred to as the Qatar Prix de l’Arc de Triomphe.

Mondial 2022: who will decide on the roof of the world?

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Regardless of the status of the occasions organised, the observe of sport stays pretty marginal on this nation of practically 3 million inhabitants. To exist on the highest stage, Qatar has subsequently chosen naturalization. Probably the most hanging instance will stay the handball workforce constructed for the 2015 Worlds. Greater than three-quarters of the Qatari gamers chosen had been naturalized. Beginning with the Frenchman Bertrand Roiné.

Naturalization but in addition coaching

On the similar time, Qatar additionally depends on the coaching of its athletes. With out skimping right here both on the means. The Aspire Academy is the most effective instance. An ultra-modern complicated of greater than 250 hectares that shapes the most effective Qatari athletes.

Instance with Mutaz Essa Barshim, the second Qatari Olympic champion in historical past. The excessive jumper was topped in Tokyo in 2021… simply hours after his compatriot Fares El-Bakh, who gained gold in weightlifting.

World Cup: Qatar turns round and bans alcohol round stadiums
Since 1984, Qatar has at all times despatched athletes to the Summer time Olympics. Earlier than Tokyo, the Gulf nation had gained a silver medal and 4 bronze. This was notably the case of the quadruple winner of the Dakar, the pilot Nasser Al-Attiyah, mounted on the third step of the rostrum in… capturing throughout the London Video games (2012).

The Olympic Video games, exactly… Will they be the subsequent step for Qatar after the Soccer World Cup?? With the Gulf international locations, the dream fairly often turns into actuality. “Dream greater” they are saying…


Dream greater

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Past the group of main sporting occasions, Qatar has additionally considered their distribution, by creating, within the early 2010s, BeIN Sports activities.

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