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The International Series of the Asian Tour will stop in London!

LIV Golf Investments, the Saudi-funded investment company headed by former world No. 1 Greg Norman, unveiled details on Tuesday of The International Series consisting of 10 tournaments on the 2022 – 2023 calendar. of the Asian Tour.

This is arguably the most significant development in Asian golf history, a new piece on the chessboard of global golf, “A bombshell” some will say. The International Series will indeed be integrated into the full calendar of theAsian Tour 2022-23.

It is in Thailand, in Hua Hin, in Black Mountain Golf Club, that the inaugural event of the International Series, “The International Series Thailand”, will take place from March 3 to 6. Then from June 9 to 12 London will host the next stop at the Centurion Club with a prize money of 2 million dollars.

This course already hosted The Aramco Team Series London last July on the Ladies European Tour. An event sponsored by the Public Investment Fund of Saudi Arabia renewed this year.

The other eight stages will then take players to South Korea, Vietnam, the Middle East, China, Singapore and Hong Kong and each tournament will offer prize money between $1.5-2 million. For the moment, other details, including dates and routes, have not been revealed.

The DP World Tour also organizes tournaments in Asia. It is obvious that there are no more borders in golf.

Greg Norman on hosting a tournament in England

Silver sinews of war

New brand, new name, new logo, LIV Golf Investments will no longer inject $200 million but $300 million into the Asian Tour.

The International Series aims to bring new playing opportunities over the next decade to a continent where golf continues to grow.

These tournaments have also been designed to generate greater fan engagement, attract new business interests and help grow professional golf after a complicated period of global uncertainty as new promoters. This is the case of Cho Minn Thantthe CEO of the Asian Tour present alongside Greg Normanthe boss of LIV Golf Investments.

“We are on the threshold of a new era for Asian golf said Cho Minn Thant during the announcement made on the sidelines of Saudi International which begins this Thursday. The International Series are next level tournaments and will mark the beginning of a period of phenomenal growth for the Asian Tour. It also signifies the start of our relationship with our new strategic partner LIV Golf Investments and its CEO, Greg Norman. »

Like the Rolex Series on the DP World TourThe International Series joins the regular tournaments on the Asian Tour calendar and brings the total of events to 25.

Greg Norman more than enthusiastic

Asked about organizing a tournament at the Centurion Club, north of London and a few miles from the headquarters of theEuropean TourGreg Norman explained very calmly: “The DP World Tour also organizes tournaments in Asia. It is obvious that there are no more borders in golf. »

Each of the ten events will be broadcast live around the world, and promise to attract world golf stars with starting bonuses like this week in Jeddah.

“We are making the Asian Tour a new stronghold on the global golf scenecontinued Norman. In my 40 years as a professional golfer, I have seen many parts of the world that have benefited immensely from the development of golf, from its growth. We now have the opportunity to do that in this Asia-Pacific region and also in the Middle East through this incredible investment platform. Everyone benefits: professional players, amateurs, practitioners, fans, economic fabrics, communities, stakeholders. I have never been so optimistic about the future of the sport. »

The PIF Saudi International a special event

This announcement comes on the eve of the new season of the Asian Tour which begins with the PIF Saudi International and its $5 million endowment Royal Greens Golf & Country Club. Six of the twenty best players in the world are present. The American Dustin Johnsonwinner in 2019 and 2021 when the tournament was flying the European Tour flag, is defending his title.

Bryson Dechambeau, Xander Schauffele, Phil Mickeslon to name a few – along with more than 50 of the Asian Tour’s players – also feature in the field of the toughest tournament in Asian Tour history. Please note, however, that this event is not part of The International Series.

Photo © Asian Tour

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