India is undoubtedly a nation of cricket followers. Shantnu & Nikhil are paying homage to the nation’s love for cricket via Shantnu Nikhil Cricket Membership. For this spunky line that includes athletic-chic necessities, the duo faucet into the adrenaline of their very own childhoods spent taking part in varied sports activities. This newest providing by S & N by Shantnu Nikhil (the maison’s bridge-to-luxury model) embraces the spirit of cricket in a singular amalgamation of sport with the designers’ signature vogue types.
Cricketer Shubman Gill, who serves because the muse for this assortment, says, “I am excited and honored to be the face of Shantnu & Nikhil’s model new design language – Shantnu Nikhil Cricket Membership. They’ve been the torch bearers of up to date Indian vogue for a very long time and I’m all recreation to be part of this new motion the place cricket will lastly discover its method into a life-style dialog via their medium of luxe vogue.”
We make a journey down reminiscence lane in dialog with the designers and be taught extra in regards to the conception of SNCC.
Take us again to your childhood. Which sports activities did you take pleasure in essentially the most and what was your relationship with them? As siblings, was the aggressive spirit excessive between the 2 of you?
We have been extremely athletic throughout our adolescence. From golf, tennis to swimming and cricket, you title it, and we have performed it. We have represented our faculty in varied sports activities like tennis and swimming as properly. However cricket is what we really excelled at. The matches we performed within the parks in our residential colonies or those at college, they’re all encapsulated with a whirlwind of feelings. Whilst children each of us have been aggressive and sometimes acquired into tiffs, simply to convey out the most effective in one another. It is a private perception that sports activities really humble an individual. The wins and the losses imbed the spirit with power and the mantra to by no means hand over. Shantnu Nikhil Cricket Membership is our ode to that.
How has the love of sports activities formed your design philosophy?
The constructing basis of our childhood revolved round taking part in varied sports activities starting from tennis, cricket, golf and swimming, excelling in most of them. Sport as a medium has had an unimaginable influence on how we carved our design profession, and it has been one of many stronger virtues of our design philosophy. As a model, the smallest of our design concepts have been incubated across the idea of utilizing modern stretch materials and daring drape strategies which have outlined agility in motion for us. The distinct identification of a spunky, younger City India & sportswear tradition is so highly effective that it’s now defining the brand new Indian way of life and SNCC pays tribute to our love of sports activities.
Cricket tradition is big in India. Inform us extra in regards to the significance of SNCC for the Shantnu & Nikhil model.
Cricket was all the time a binding consider our nation. As a sport, it has united individuals amongst all biases and odds. There may be an emotional connection that cricket holds and it retains deepening with every match, every new participant that steps within the floor. We wished to usher in this emotional nostalgia with the style drive. SNCC makes cricket greater than a dialog starter- it’s way of life selection that folks consciously take into consideration. Cricket in itself comes with a wealthy historical past and is a recreation which has roots in vogue. As designers, it is our obligation to evoke expression through the artwork we grasp in. Trend has all the time been part of sports activities, we have simply stirred away from the standard route of sportswear and ventured right into a route not one of the Indian designers have taken but.
We have been seeing the rise of sports-inspired aesthetics similar to tennis-core and golf-core. What would you say is cricket’s distinctive aesthetic and the way have you ever included it into this line?
We have forayed into an entire new design aesthetic which includes new crest particulars which have been particularly designed for SNCC. The crest has nuances of cricket just like the batsman insignia which empowers the client to put on their love for the game with satisfaction. The lineup of the vary is devoted to preserving the sport’s stylistic hallmarks on a canvas of season pleasant materials like flat knit and premium silks, that spotlight athletic-chic impressed particulars. From important sartorial items like retro-doused varsity jackets, crested sweatshirts, sweater vests, basic and cropped polos to basic choose me ups – neckerchiefs, sneakers, bucket hats, belts; SNCC represents a imaginative and prescient of contemporary on a regular basis dressing injected with a jolt of a lot wanted youthful swagger.
The Shantnu Nikhil Cricket Membership assortment can be accessible on-line on www.shantanunikhil.com and web sites similar to Ajio Luxe, Tata Cliq Luxurious, Aza Fashions, Ogaan and The Collective from twentieth November. The gathering may also be accessible in any respect following S&N retail areas DLF Avenue Mall, Atmosphere Mall, DLF Promenade Mall, and Mall of India Pacific Mall, at Delhi-NCR. The gathering can be accessible at stores throughout Bangalore, Mumbai, Raipur, Amritsar and Ahmedabad.