When the return to the DP World Tour schedule from the French Open was announced in early November, the president of the ffgolf, Pascal Grizot, and the CEO of the European Tour, Keith Pelley, had promised the arrival of a new title partner. It is now done!
Cazoo, the European leader in online car sales, which makes buying and selling a car as easy and seamless as ordering any other product online, becomes the new title partner of the French Open on the DP World Tour, following on from the launch of Cazoo France at the end of last year.
This partnership is proof that our historic tournament retains a very strong power of attraction and that it remains a formidable showcase for French golf.
The tournament will now be called the Cazoo Open de France. The partnership will allow Cazoo to have extensive brand visibility on and off the field, including on tee boxes, greenside displays, par and yardage signs, and rider bibs. players. This new agreement is an extension of the current partnership between Cazoo and the DP World Tour, which already includes two tournaments: the Cazoo Open in Wales as well as the Cazoo Classic in England.
The oldest national Open in Continental Europe returns 📆@CazooUK become title sponsor of the French Open 🇫🇷
—DP World Tour (@DPWorldTour) February 1, 2022
3 million euros in endowment
The 104th edition of the French Open will return to Le Golf National, which hosted the 2018 Ryder Cup, as well as the French Open for the first time in 1991, when Argentinian Eduardo Romero beat Sam Torrance and José María Olazábal with two shots. Nicolas Colsaerts remains the tournament’s most recent winner, following the emotional victory of the previous Ryder Cup winner in 2019, which gave Belgium their first title in seven years.
The Cazoo Open de France 2022 will have an endowment of 3 million euros, double the amount at stake during its last edition in 2019. The tournament will be held from September 22 to 25, 2022, the same week as the Ryder 2018 Cup. Thomas Bjørn’s European team beat the United States 17.5 to 10.5 for this edition which was organized for the first time in France.
Cazoo in France since the end of 2021
Founded in 2018 by British serial entrepreneur Alex Chesterman, Cazoo has been one of the fastest growing in Europe and a pioneer in online car buying. Cazoo has been listed on the NYSE since last year and started operations in France at the end of 2021. Launched just over 2 years ago, Cazoo has sold over 50,000 cars online in the UK. Consumers have been won over by the wide choice, added value, transparency and simplicity of buying used cars entirely online.
Alex Chesterman: “We are delighted to extend our partnership with the European Tour and to add the oldest national golf tournament, the European Open, to our sports sponsorship activities. After our recent launch in France, this partnership gives us exposure to a significant new audience, and we look forward to engaging with fans to continue delivering the best car buying experience across Europe. »
Guy Kinnings, (European Tour group): “We are delighted that Cazoo will become Title Partner of one of golf’s historic tournaments, the French Open. Since Cazoo joined the family of DP World Tour partners earlier this year, it has been a real pleasure to work together and continue our commitment to developing golf into new markets. Together with the French Golf Federation, we look forward to starting a new chapter with Cazoo that promises to be exciting for this prestigious tournament. »
PAscal Grizot, President of the French Golf Federation: “I am happy and proud to see a company of Cazoo’s stature linking up with our National Open. I want to thank the European Tour Group and its teams who have worked tirelessly to achieve this. This partnership is proof that our historic tournament retains a very strong power of attraction and that it remains a formidable showcase for French golf. I welcome this new dynamic. »
Photo © FRANCK FIFE / AFP